Create TikTok-style videos faster with new AI tools from TikTok Symphony

Launched in 2024, TikTok Symphony paved new ways for advertisers to generate TikTok content, such as turning product URLs into videos, dubbing into new languages, or narrating videos with digital avatars. At the heart of that innovation is Symphony Creative Studio, a video-generation platform that enables marketers to create TikTok-style content in minutes, powered by advanced AI.

We're excited to announce three new features—Image to Video, Text to Video, and Showcase Products—along with two new partner integrations that bring Symphony tools directly into the creative ecosystems marketers use. With these latest updates, Symphony is making it easier than ever to create, test, and scale TikTok-first creative.

Image to Video

Instantly transform static visuals, such as product photos, mood boards, or brand assets, into engaging TikTok-style clips. Simply upload an image and write a short text prompt, and Symphony will generate a clip asset using dynamic backgrounds, effects, and camera movements.

Image to Video offers a fast and effective way for brands to explore new creative formats, refresh existing assets with multiple variations, or transform an entire product catalog into dynamic video content. Image to Video's generative AI technology can understand complex and detailed requests, allowing you to be very specific with your creative vision and receive visuals that closely match your needs.

YOOX, a global luxury fashion marketplace, recently tested Image to Video, turning static product images into dynamic video assets with a single prompt. The refreshed creatives significantly outperformed the brand's standard visuals, including a 15% lower cost per add-to-cart, providing the brand with a scalable way to drive performance across markets.

Text to Video

Not every marketer has footage ready to go, but with Text to Video, they don't need it. This new feature allows you to generate five-second video clips directly from a text prompt. Simply describe the scene you want, and Text to Video creates a TikTok-style clip.

Currently in testing, Text to Video is ideal for quickly prototyping creative ideas, producing supplemental footage like b-roll or hooks, or filling in gaps between brand assets. Early feedback from marketers highlights how the tool can accelerate production cycles, reduce dependency on reshoots, and unlock new avenues for experimentation.

By going from script to scene, Text to Video enables faster iteration, creative diversity, and cost efficiency, all within a TikTok-first creative framework.

Showcase Products

For marketers who need to highlight a product or show how to use it instantly, Showcase Products brings digital avatars into the mix. Upload a product image, select an avatar, and generate a five-second video that features the avatar interacting with your product in one of three ways: holding the item, trying it on, or showcasing it on a mobile device.

This tool is designed for retail, CPG, fashion, and app marketers who want to create product-forward TikTok content quickly. Whether you're promoting a water bottle, launching a new app, or highlighting a seasonal lookbook, Showcase Products makes it easy to get your product in front of the TikTok community.

American Eagle, an early adopter of Showcase products, saw a 60% higher traffic return on ad spend (ROAS) compared to business-as-usual assets.

Symphony integrates with Adobe Express and WPP Open

TikTok is partnering with Adobe and WPP on two major integrations to bring Symphony's tools closer to the platforms marketers use every day. First, Image to Video is being integrated into Adobe Express, the popular desktop tool for creating and collaborating on social content. Now, Adobe Express users can turn static images into videos within their existing workflows using the TikTok Symphony plugin—a frictionless way to create TikTok-ready content from a single platform.

Second, to help creative teams move faster and work smarter, Symphony tools are now integrated into WPP Open, the agency group's intelligent marketing operating system. This collaboration provides WPP teams with streamlined access to solutions such as AI Dubbing, Generate & Remix, and Digital Avatars, enabling them to produce TikTok-style content more efficiently.

How to get started

Symphony Creative Studio is designed to put the power of TikTok-style creative in the hands of every marketer, and it's free to use with a TikTok for Business account.

To try the new Image to Video tool today, simply log in to Symphony Creative Studio. To request early access to Text to Video or Showcase Products, please contact your TikTok representative.