TikTok One: Your home for making high-impact TikTok content

At TikTok, we want our advertisers to make genuinely great, entertaining, and creative content, because creative ads aren't just good for the FYP—they're good for business. Kantar and WARC reported that highly creative ads generate more than four times the profits of non-creative ads.¹

That's why TikTok offers a wide range of Creative Solutions to help brands create more content, spend less, and scale faster on TikTok. Until now, marketers had to jump between multiple platforms—TikTok Creator Marketplace, Partner Exchange (formerly TikTok Creative Exchange), Creative Challenge, and others—each with its own URL and login.

Enter TikTok One: an all-in-one creative command center with a single login, built to simplify the process. We unveiled the platform in 2024, and in its first year, we focused on the full migration of Creator Marketplace and Partner Exchange. We wanted to ensure that the marketers who were actively using those platforms continued to have access to them.

We also saw the upgrade as an opportunity to improve the solutions, integrating features marketers had been asking for. Partner Exchange, for instance, has a streamlined workflow, and Creator Marketplace now has improved matchmaking, more control over final output, and more comprehensive insights and reporting.

Those are just some of the new improvements we've made to TikTok One. Our updates have made it easier for marketers to gain deeper insight into their audiences and a stronger understanding of how the TikTok community is talking about their brand.

Keep reading to learn about everything TikTok One has to offer.

Learn about your audience with Insights Spotlight

Insights Spotlight on TikTok One offers a place to get up-to-date information about what's popular on TikTok, based on real-time trends, audience behavior, and brand perception. It helps brands and agencies plan content strategies and briefs based on what matters to viewers and what will make them stop and watch.

With Insights Spotlight, marketers can:

• Spot emerging trends that their target audience will love

• See how people interact with a brand on TikTok

• Understand how a brand stacks up against competitors, with clear insights into who's watching, what's working, and where the traffic is going.

Learn more about Insights Spotlight here.

Find brand-relevant content with Content Suite

With TikTok One's Content Suite, brands can find brand-relevant content posted by creators and then boost those posts as Spark Ads. This makes it easier than ever for marketers to build out their TikTok creator content portfolio without having to put in any extra time or budget.

And given the impact of TikTok creator marketing, brands will want to run more creator content. For our North American clients, TikTok One creator content boosted with Spark Ads drove a 159% higher engagement rate than non-creator content posted in the TikTok Ads Manager. (Even though the CPM was the same for both types.)²

And once a marketer chooses which creator videos they want to boost, the videos will sync to TikTok Ads Manager automatically. No hassle.

With Content Suite, marketers can:

• Find native TikTok videos about a brand, already pre-filtered for ad eligibility and ranked by ad potential.

• Get approval for 365 days of ad usage with one-click creator invitations.

• Choose from ready-to-use authorized videos for immediate Spark activation via TikTok Ads Manager.

Availability on TikTok One: Global Beta. For beta access, reach out to your TikTok rep.

Learn more about Content Suite here.

Create thumb-stopping ads with Creator Marketplace and Partner Exchange

When it’s time to bring your campaign to life, TikTok One connects you with the people who know how to make content that performs—creators and agencies alike.

Creator Marketplace

Whether you're looking for one-of-a-kind creator content or ready-to-run ads at scale, TikTok One's Creator Marketplace is your go-to place for building standout creator campaigns on TikTok. As the official platform for brand-creator collaboration on TikTok, it streamlines the entire production process, from creator discovery to campaign delivery.

And with TikTok One Creator Marketplace APIs, partners can tap into the platform’s most powerful features from their preferred workstreams, including:

• Smarter creator discovery: Use advanced filters, curated highlights, or open casting calls to find creators who align with your goals, whether you want trendsetters or top performers.

• Flexible campaign workflows: Run custom creator campaigns or launch scaled campaigns with automated briefing, approvals, and post-promotion management.

• Advanced reporting and insights: Track performance across organic and paid creator content with unified analytics and recommendations.

• Spark Ads recommendations: Instantly identify and promote organic content to paid ads to scale content for performance results.

Partner Exchange

Partner Exchange on TikTok One connects marketers with trusted agencies that know how to make great TikTok content. Representing all major regions across the globe, the agencies on Partner Exchange provide:

• Creative expertise from pros with a track record of creating high-performing videos.

• A steady flow of creative ideas to help you scale content and keep things fresh.

• Support for both branded content and creative ads.

• Full production support. They can take the lead on everything, which means minimal additional work for an advertiser's team.

All of your creative tools in one place

Creativity has always been at the heart of what makes TikTok different and effective. That’s why we've built TikTok One: a single, unified platform designed to simplify and supercharge the creative process. It has everything marketers need to create content that breaks through—insights, tools, partnerships, and production support—all in one place.

Because when marketers have the freedom to take risks and the tools to execute with precision, they can push boundaries, tell better stories, and succeed on their own terms. No matter how your brand wants to show up on TikTok, we're here to support you—and it all begins on TikTok One.

Check out TikTok One and start creating stand-out content today.

1. Kantar Link database and WARC ROI database, published February 2023

2. TikTok Data Science internal analysis of TikTok One creator content posted February 2024 - January 2025; North America results