TikTok Market Scope: Your source for actionable audience insights

We've all faced these challenges: trying to identify our most valuable audiences, understand how they move through the funnel, and uncover what type of content truly influences their decisions. Too often, we've pieced together fragmented insights and made educated guesses about where to focus and how to grow. But what if there were a smarter way—one that removes guesswork and brings audience understanding and campaign clarity into a single, powerful view?

Introducing TikTok Market Scope

Today, we're excited to unveil TikTok Market Scope, your new, one-stop shop for actionable insights that reveal your top audiences and what resonates most at every stage of the funnel. TikTok Market Scope gives you:

• Access to rich, rigorous insights to learn exactly where your audiences are on their decision-making journey.

• Behavioral insights to understand what influences high-intent audiences—guiding them from brand discovery to action.

• A unified view of your brand's paid and organic content performance, powered by a data-driven framework, to understand what resonates most and what's not working.

• Market insights with brand performance data to better understand how to fuel your bottom line with the right media solutions.

Four smart ways to use TikTok Market Scope

1. Optimize your audience growth strategy at scale

Want a breakdown of your total TikTok audience, including who they are, how they move through the funnel, and what content drives action? The Audience Assets Module in TikTok Market Scope does just that. In this module you're able to:

• Measure, track, and analyze your audience at each stage of the funnel.

• Gain a comprehensive understanding of your brand's penetration among vertical-specific audiences.

• Build custom audience sets through rich audience tags and target them through TikTok Ads Manager campaigns to drive results.

Bonus? You can use these insights to map media solutions to audience behavior based on your campaign goal.

2. Turn interest into intent with Brand Consideration ads

Finding your most valuable audience is everything, and TikTok Market Scope makes it scientific. Using a rigorous, data-backed methodology, TikTok Market Scope tracks 12+ signals to identify your Consideration audience who are 14-16x more likely to convert than those in the awareness stage.¹

Now we're making it even easier to grow this audience with the launch of Brand Conversion ads (available in select markets). This new mid-funnel ad objective in TikTok Ads Manager, powered by TikTok Market Scope, is built specifically to grow your pool of high-intent audiences and fuel future conversions.

3. Evaluate your brand impact on TikTok

TikTok Market Scope also gives you a more holistic breakdown of your brand health with its Brand Perception Module. In this module, you're able to measure how your brand shows up in the market with real-time insights into your brand sentiment and share of voice. You're even able to fuel your content strategy with insights into what's trending in your vertical, including top videos, popular searches, and standout creators.

4. Boost sales with smarter product insights

Ready to level up your TikTok Shop? TikTok Market Scope's Merchandise Module gives you powerful product and category insights to unlock new growth and revenue opportunities.² Discover what's trending in your category—based on insights like sales volume, user demand, and market potential, so you can fine-tune your content strategy and keep the momentum going. Plus, with real-time data on pricing, gross merchandise value (GMV), and performance trends, you can sharpen your pricing strategy and stay ahead of the curve.

Ready to turn insights into impact? Connect with your TikTok partner today to unlock access and start driving smarter, data-powered growth with TikTok Market Scope.

Want more details? Download the one-pager for a deeper look at everything Market Scope offers.

1. Source: TikTok Market Scope analysis, SEA, Feb-March 2025

2. The Merchandise Module is only available to TikTok Shop clients.