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Unlocking TikTok's True ROI: Insights from a Nordic ECommerce Study

In the dynamic world of digital marketing, understanding the real impact of your advertising efforts is crucial. A recent study conducted in collaboration with TikTok, the digital agency Precis, and the measurement platform Alvie sheds light on how traditional attribution models may significantly undervalue TikTok's contribution to e-commerce success.

TikTok partners with Scope3 to help clients transparently measure and reduce ad campaign emissions

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Maximize business outcomes with TikTok's AI-powered performance solution

TikTok Market Scope: Your source for actionable audience insights

Discover more ways to grow your business with our first-party analytics platform that helps you identify, understand, and activate your audiences across every stage of the funnel on TikTok.

Find and amplify the best UGC with TikTok One's Content Suite

TikTok is a gold mine of authentic, brand-relevant content that just might be the key to your next great campaign. And we're making it easier than ever to tap in.

How TikTok One's Insights Spotlight keeps marketers ahead of trends

TikTok One's new feature, Insights Spotlight, is a window into what content viewers will really watch.

Introducing Ad Assistant: TikTok Ads Manager just got smarter

Your new AI-powered companion makes TikTok campaigns a breeze. Whether you're setting up your first ad or scaling a global campaign, Ad Assistant helps you get there faster.

Introducing TikTok Messaging Ads: Where conversations fuel conversions

Spark conversations and connect with new customers through TikTok Messaging Ads.

TikTok One: Your home for making high-impact TikTok content

Great content is square one for a great campaign.

Beyond awareness: TikTok's evolving brand solutions

Our brand-building platform keeps getting better.

GMV Max: Your TikTok Shop growth engine

Maximize total ROI from your TikTok Shop with our new commerce automation solution

Introducing Search Ads Campaign

Tap into the power of search on TikTok and connect with high-intent audiences in the moments that matter most.