Bliq App
How Bliq cut acquisition costs by 30% with UGC from TikTok’s Creative Exchange during their Warsaw launch
The Objective
Bliq is a smart ride-hailing app that helps users find the fastest and most affordable rides by comparing offers from top platforms. With Bliq, riders can book trips directly through the app, eliminating the hassle of switching between different ride-hailing services, which makes every ride both cost-effective and convenient. After successful launch in Germany, Bliq set its sights on Warsaw, aiming to transform the city’s ride-hailing experience and drive user acquisition.
The Solution
Bliq launched an iOS app install campaign in Warsaw, leveraging TikTok's app promotion solution with an app install objective. To enhance engagement and avoid creative fatigue, Bliq utilized a mix of creatives - both generic ads and UGC, TikTok Native content from TikTok’s Creative Exchange program in collaboration with FOAP. This initiative provided Bliq with 12 unique videos from two UGC creators, ensuring a high volume and variety of engaging content tailored to the Warsaw audience. By combining diverse creatives with TikTok’s advanced ad solutions, Bliq was able to optimize reach, engagement, and campaign efficiency while effectively managing costs.
The Results
The campaign demonstrated the effectiveness of user-generated content: - Ads from FOAP, sourced through TikTok’s Creative Exchange program, achieved a 13.18% lower cost per install (CPI) compared to generic ads, making them the most cost-efficient option. - The 12 videos produced by FOAP significantly outperformed generic ads, highlighting the impact of high-quality, localized UGC content on driving engagement and installs. - By leveraging dedicated app promotion campaign on TikTok, Bliq achieved a 30% lower customer acquisition cost than through other platforms. - The campaign reached more that 550,000 unique users, covering nearly the entire target audience and ensuring strong brand visibility for Bliq in Warsaw.
Combining engaging creatives and advanced app promotion campaigns, Bliq successfully expanded its presence in the Warsaw ride-hailing market, demonstrating the power of TikTok to drive high quality app installs at scale.
TikTok advertising has consistently delivered results, generating customers at a 30% lower customer acquisition cost (CAC) compared to other channels. Even better, these users show a 15% higher lifetime value. TikTok also enabled a more efficient product rollout, allowing Bliq to target a smaller, more focused audience and achieve immediate impact during the launch phase.